There are rumors swirling on the internet that huge names like Justin Bieber and Demi Lovato are parting ways with the infamous music manager, Scooter Braun.
Scooter Braun was once thought to be one of the most powerful figures in the music industry. He is the founder and CEO of Ithaca Holdings, a music, media, and technology company that owns a number of record labels, music publishing companies, and other assets. Until recently, Scooter Braun also managed a number of high-profile artists, including Justin Bieber, Ariana Grande, and Demi Lovato.
WHO IS SCOOTER BRAUN?
Braun was born in Brooklyn, New York, in 1981. He began his career as a talent manager, representing a number of up-and-coming artists. In 2007, he founded his own management company, SB Projects. Braun's company quickly became one of the most successful in the industry, with a roster of artists that included Bieber, Grande, and Lovato.
WHAT HAPPENED BETWEEN SCOOTER BRAUN AND TAYLOR SWIFT?
In 2013, Braun acquired Big Machine Records, the label that had signed Taylor Swift to her first record deal. The acquisition was controversial, as Taylor Swift had expressed her dislike for Braun in the past. The deal gave Braun ownership of Taylor Swift's first six albums, which she had not yet regained control of. This was particularly controversial because Taylor had expressed her desire to own her own music, and that opportunity wasn't given to her.
In 2019, Braun sold Big Machine Records to a private equity firm. The sale was again controversial, as Taylor Swift accused Braun of bullying her and trying to silence her. She also announced that she would be re-recording her first six albums in order to own the masters to her music.
WHO HAS PARTED WAYS WITH SCOOTER BRAUN?
In recent years, a number of artists have parted ways with Scooter Braun. Billboard recently reported that both Demi Lovato and Ariana Grande had parted ways with Scooter Braun. There were also rumors that Justin Bieber, who was a big supporter of Scooter Braun, was planning to part ways with him.
Regardless of the reasons, the departures of these artists from Scooter Braun are a sign that the music industry is changing. Artists are becoming more empowered to make their own decisions about their careers, and they are no longer afraid to speak out against those who they feel have wronged them.
Variety gave a new report that might explain why artists are parting ways with the manager. It is rumored that Scooter Braun is actually taking a step back from artist management so he can put more energy into leading HYBE America.
“All of Scooter Braun’s clients are under contract and negotiations have been going on for several months as Scooter steps into his larger role as HYBE America CEO. People are spreading rumors based on what they know, but they are off. Scooter’s team at SB Projects are still handling both Justin and Ariana as they work through what this new structure looks like,” said a source to Variety.
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